FROM THE HEART'S
FUND YOUR FILM
Fundraising Page Setup Instructions
Please read carefully and completely through ALL the steps before proceeding to build your page.
Fund Your Film is partnered with the crowdfunding platform provider Network For Good.
IMPORTANT: In order to create a fundraising page, your project needs to be Fiscally Sponsored (with application and signed contract on file with From The Heart). Learn about or apply for Fiscal Sponsorship HERE.
If you have been approved for Fiscal Sponsorship and are ready to set up your fundraising page, the following instructions will guide you through the process.
A great fundraising page will include a pitch video, a main image, additional pictures, a compelling story with a call to action. The pitch video is the single most important element of your fundraising campaign. It's essentially your elevator pitch that conveys to potential donors who you are, what you're film is about, and why people should care enough to fund it. Keep it to 2 ½ to 3 minutes.
Under that should go text that tells your story, and offer additional details about the project, such as a breakdown of the budget, a synopsis, and cast and crew bios. Explain who you are and why you are trying to raise the money. Include pictures and infographics.
There is a feature in your Network For Good (NFG) account to send email "updates" to donors who contribute through your fundraising page. However, one filmmaker reported to us that none of their donors had received updates.
After investigating, NFG developers told us they disabled this function. But, they did not remove the option from the platform. So, while it appears it is available, no emails can be sent.
We are now taking our objections to NFG management. We hope to eventually get them to re-activate that function.
In the meantime, here is a great way to update your donors on your projects on NFG and quickly build your mailing list:
All who have projects on the NFG platform receive notifications from NFG when a donation is made to that project. In that email notification, there is the name of the donor, their email address, physical address and donation amount. *However, this information will only be available when the donor has agreed to share this information. Otherwise, you will just be shown the amount of the donation.
Please keep this information for your project.
First, you want to save each donor's email address (if they shared it with you) and add it to your data base. You can do an email blast from your own email provider whenever you have updated your page on NFG or want to send updates about your project and goals. Then provide a link to your page in the email.
Second, you want to compare the donation payment notifications with the check that From the Heart sends you. Our check will include a summary with the names of the donors and the amounts paid. Compare our check with your incoming NFG notifications to verify you received all of your funds.
Do not enter the name of your project here. Instead enter one of the following categories that best applies to your project:
Once you've started typing a category into the search box, select it from the drop-down menu.
If you're getting stuck on this first step, it's likely because, rather than entering your project's title in the "Search For Your Cause" search box, you need to instead enter the category or format of your project (i.e., documentaries, shorts, feature films, etc.).
Click "Create a Fundraiser" and proceed to set up your account and your project's fundraising page. Note your account login information so you can make edits to your page later if you need to.
We recommend selecting "Individual" here.
Selecting "Team" means that an extra button will appear at the top of your page that lets others create fundraising pages beneath yours. This distracts from the main goal of getting donations for your project.
Example with "Team" selected (note the extra "Start Your Fundraiser" button):
Example with "Individual" selected (recommended)
Enter the full title for your project here. Only use the title rather than something like "Support my Film!"
Upload your main film image. If you add a video (next step), this image will act as your video's thumbnail.
Ideal dimensions are 883 pixels x 475 pixels. Acceptable formats are JPEG and PNG.
Select "Top" for Photograph Crop.
Enter the URL for your Trailer or Pitch Video. Note that the system currently only accepts videos from YouTube or Vimeo.
Make sure to include the "http://" portion of the URL.
Note: If your video is on Vimeo, the link you send must be the link from the "SHARE" section. You can get that link by clicking "Share" and copying the link from the Share popup window. See below screenshots:
IMPORTANT: You can enter your goal amount here, and doing so will show the amount on your page. The percentage raised toward your goal is also shown. The percentage raised increases automatically as donations are received through your page.
Entering $0 in this field or leaving it blank will hide the goal amount and percentage raised. You might consider hiding your goal amount until you've raised a higher percentage toward it, so people won't think you're too far from your goal to support the film. Then later, you can go back in and edit this field to show your goal amount once you've raised a more substantial percentage toward it.
Enter a Primary and Secondary Call-To-Action.
These will be displayed as an overlay on the bottom of your main image.
A Primary call to action might be something like "Donate today, and be a part of creating a world-changing film".
A secondary call to action might be "Your tax-deductible donation can help change the world."
We recommend sincere calls to action that convey the focus and goals of your project.
Enter the main information for your project here.
Make sure the first few sentences both capture the audience's attention and inform them about the film.
Here are some items to consider for your page content:
RECOMMENDED: In this section ("Tell your friends why you are raising money…"), we recommend including at least a description of your project, several additional images, and info about the filmmakers, as these minimal elements (and the others listed above) can help engage potential donors.
Click "Save and Preview." IMPORTANT: YOU STILL NEED TO SUBMIT FOR APPROVAL, BUT FIRST, you need to add more information that is required, before submitting for approval.
Once you click Save, you will see a PREVIEW of your page.
Click "Edit Page" at the top of the page to add additional info.
IMPORTANT: You have the option to "Submit for Review" now, but please add more information before submitting. For example, the section where you add Your Contact Information is necessary for us to issue your payments.
Enter all of your contact info.
IMPORTANT: This is necessary for us to issue your payment. Payments are issued via check every two weeks and include your total donations collected for that period minus the applicable fees*.
*Fees = 7%
This fee covers the credit card processing fee, as well as accounting, project/page support services, and our other efforts to support filmmakers, such as the Roy W. Dean Grant.
Donors have the option to cover this fee for a project by adding the amount to their donation at checkout.
Enter a title for the video you added earlier. The title will be displayed at the top of a popup that opens when someone hits the play button for your video.
OPTIONAL: Select Categories (genres) For Your Project
Check as many categories as apply.
REQUIRED: Select Donation Amounts
Enter your donation presets.
The recommended donation amounts are: 25, 50, 100, 300, 500, 1000, 2500. You can just copy and paste them from here.
Make sure that "Allow Custom Donation Amount" is checked. If people want to donate less than $25 or a different amount than the preset, checking this box allows them to do so.
OPTIONAL: Set Start Date Of Your Fundraiser
IMPORTANT: We recommend you set the fundraising campaign as today's date, and leave the "When will your fundraising effort stop?" field blank.
If you choose to enter an End Date for your fundraiser (say, if it's for an event), then your page will be archived after the end date.
OPTIONAL: Receive Donation Notifications (highly recommended)
We highly recommend you leave this checked so you can receive daily donation notifications.
Click "Save and Preview".
After you save, at the top of the page click SUBMIT FOR REVIEW.
If you skip this step, we will not receive notification that your page is finished and requires approval, so please don't skip this one.
Administration will be notified automatically that your page has been submitted. Usually within a day or two, we will either approve it or request modifications.
You can login to your account and make changes to your project at any time by visiting: https://fromtheheartproductions.givecorps.com/donors/sign_in.
Once your page is approved, you will receive an email notification and you can now start accepting donations. The email notification will include the page's URL, along with instructions to create a "Donate" button on your website, emails, or other marketing materials. The Donate button should link to your fundraising page.
We highly recommend testing the donation checkout process yourself so you will know the process before sending donors to your page.
At checkout, Network For Good provides "Privacy Settings" to the donor that he or she can select or deselect and that allows him or her to share or not share certain info (see the below screenshot of those settings).
The first two checkboxes (Post My Donation Amount and Post My Name) post that info to your page's scroll box (in the right sidebar).
The third checkbox (Share My Info With The Filmmaker) sends you an immediate auto-email with the donation info.
The checkboxes are checked by default, but if the donor un-checks any of them, that info will not be posted or sent to you.
However, with your bi-monthly check payouts, From The Heart includes info for all your donations and donors for that check's pay period.
If you need to receive more timely info for each donation, please put instructions to your donors on your page that asks them to leave each of these boxes checked at checkout. You can use the above screenshot as well, which may help as a visual indicator. To save that screenshot, right-click on it and select "Save image as".
Ready to Create Your Page?
Get back to this page at any time by doing one of the following: